OK, OK, Robert Redford managed to pull it off in Butch Cassidy and the Sundance Kid. But that was Redford in his prime, and Spurlock, you sir, are no Redford.
|I need more hair gel, stat!|
It did have the unintended positive effect of galvanizing Tom Naughton to make Fathead. But Tom's movie didn't make him a household name because it went against the conventional wisdom peddled by Spurlock and his idiotic followers.
Now Spurlock has a new movie out about the evils of product placement, paid for by . . . [RECORD SCRATCH] product placement! This is apparently what passes for clever these days.
I hate this guy.
Apparently, this movie is not just about the evils of product placement but the evils of advertising in general.
Jumping off a point made by academic experts who said advertisers try to make consumers feel they can't be happy without a certain product, Spurlock announced: "I'm 40% happier." (source)I hate academic "experts", too. Are these the same "experts" who've been telling us that animal fat is the scourge of society for the last 40 years?
Help, help, the evil advertisers are making me shallow and materialistic! I was once living in perfect harmony with my environment, dining on candy corn smiles and unicorn dreams, but the evil advertisers have made me obsessed with, you know, stuff.
Spurlock has made me 40% more disgusted with smug, hipster, propogandist filmmakers.